In a recent marketing workshop I attended, I discovered that most business owners rely on just two or three strategies to attract new business. Even well-established companies tend to rely on one or two strategies. However, there is a multitude of ways to drive new business to your door. Here are a few:

Networking. Perhaps the most commonly used approach by small business owners. However, it is often poorly executed. Many people attend a networking function and take the wrong approach by trying to meet as many people as they can. They bounce from person to person, handing out business cards like it is an Olympic event and they are vying for the gold medal. They fail to realize that the most effective way to network is to cultivate relationships and give referrals to other members first.

Referrals. This marketing strategy places a close second in preferred methods of generating new business leads. The key here is to develop a systematic approach to ensure that you take proactive approach instead than a passive one. Rather than assuming that satisfied client will refer someone to you, ask for that referral. Tell people who your ideal client is and ask for their help in finding these types of clients. The real estate agent who represented the seller when we bought our house, sends us a card every year and reminds us that she loves referrals. It is not pushy, does not sound like she’s begging, and I’m confident it helps generate new leads.

Writing. This often under-utilized strategy is an excellent way to become recognized as an industry expert. Every industry has trade magazines and most are hungry for good content. The Internet is also filled with websites and e-zines looking for material to send to their subscribers and customers. I now write at least one article every month and send it to more than two hundred publications. This strategy alone has helped drive more traffic to my website more than anything else. It is sometimes challenging to come up with ideas and to write an 800 word article but the investment of time and effort is definitely worth it.

Newsletters. This is another powerful technique to keep your name in front of your customers and prospects. Provide key insight into business challenges and offer solutions to them. In other words, help your prospects and customers solve problems. Some newsletters are nothing more than advertising so be sure to provide valuable information to your customer. Although it is less expensive to send a newsletter electronically you can issue it in paper format. A local real estate agent regularly sends out a one-page update of the housing market in our neighborhood.

Cold calling. Without a doubt, this is usually the most challenging way to market a business – I know very few people who actually enjoy cold calling. However, it can be a good way to uncover qualified prospects in a relatively short period of time. Be sure to start your conversation with a good opening to capture the other person’s attention.

Give free information. At the marketing workshop I attended, the facilitator suggested to give information to interested prospects. I have used this approach on my website and have quadrupled the number of subscribers to my newsletter in the last year. You do not need to give away ALL the information relevant to your product or service. Instead, offer information that will help your target market with their problems. For example, when people sign up to my e-zine, they receive a report that outlines 100 tips they can use to increase their sales.

Offer a guarantee. A concern many people have when changing suppliers is the risk associated with the change. They may not be completely satisfied with their existing supplier but the risk of choosing a supplier who may be worse can prevent them from changing. Eliminate this concern and offer a guarantee.

Advertising. This can be a great strategy if you know how to create a good ad. The best marketers know that great sales copy is what makes the difference; I have experienced this first-hand. When I began selling my book on my website, I generated mediocre results for the first two years. I eventually changed the copy on my site and sales have soared every since. Glance through the ads in your trade magazine and you will quickly notice that most ads focus on the company’s product features instead of on the customer’s problem. Create a great ad by concentrating on the problem you can solve.

There are many other ways to market your business and generate new business leads. However, the ideas I mentioned in this article are effective low- or no-cost options. Use them consistently and watch your sales grow.

© 2004 Kelley Robertson

Kelley Robertson, President of the Robertson Training Group, works with businesses to help them increase their sales and motivate their employees. He is also the author of “Stop, Ask & Listen – Proven sales techniques to turn browsers into buyers.” For information on his programs, visit his website at http://www.RobertsonTrainingGroup.com. Receive a FREE copy of “100 Ways to Increase Your Sales” by subscribing to his 59-Second Tip, a free weekly e-zine.

The importance of branding cannot be underestimated in any line of business. Add to that fact the fiercely competitive nature of the Real Estate industry and it becomes obvious that establishing a brand is vital in the endless push to stay ahead of your competitors.

Real Estate businesses can easily fall behind their competitors if the agents fail to see that the business is more than a just a job. A professional attitude is required across the board, and this can be encompassed in Real Estate just as in other businesses through branding.

We’re not talking about fancy names and swish logos here by the way. Branding is proven to have immense benefits for a vast variety of businesses and organizations, including those in the Real Estate industry.

Branding as a concept is a simple one: establishing a positive image for your business in order to distinguish you from your competitors. When a person thinks of cola, we usually think of Coca-Cola; this type of brand recognition has been around for years in other industries.

So for a Real Estate business, a positive image of being able to sell properties and give outstanding customer service are just two aspects of developing a brand. You should consider your strengths and targets, as well as previous successes and build on these when developing your business’s image.

Typically, a brand would include the Real Estate business name, logo and perhaps an image or symbol. This brand would encompass the values and aims of the business in the minds of both the employees, competitors and ultimately the customers. Once the brand is established, you should look at coordinating and maintaining it via the traditional means such as advertising, business cards, as well as email signatures and a web presence.

Branding has many benefits, ranging from lower marketing costs and the ability to attract and keep better customers and employees to excellent customer benefits like reducing uncertainty and risk, simplifying their choice and saving time. As the task of choosing a Real Estate company is usually a difficult one, these benefits are obviously worth the time and effort required in revising your business image as a new brand.

For instance, imagine the impact of being the first choice Real Estate Company in your area! Not only are you at the top of people’s list, you are also attracting customer loyalty which is an increasingly valuable commodity. With loyalty comes word-of-mouth publicity.

Remember; in creating a brand for your business you have the opportunity to develop your Real Estate job into a Real Estate business with a whole new set of values and exciting prospects!

© 2005, Hamric Enterprise

About the Author
Kandra Hamric is the President of Hamric Enterprise. Her areas of expertise include real estate, marketing, and real estate virtual assistance. For more information visit http://www.AssistantForRealEstate.com

This article can be reprinted as long as it is kept intact, about the author is used in its entirety (with hyperlinks) and an email notification is sent to Kandra@AssistantForRealEstate.com

Having a quality brochure makes a positive impression on a potential customer. It gives the appearance that you’re serious about your business.

And it may give you an advantage over competitors who don’t use brochures.

Printing technology has made big advancements in the last decade, including high speed, high-resolution color photocopiers and laser printers.

This has reduced the need for using printing presses and allows you to print small quantities with less expense. If you’re printing only a few hundred brochures, this is the way to go.

If you’re printing in the thousands, you may find it more economical to use a printing press. Your per unit cost can drop significantly.

But print production, especially involving color, is a complex subject and ignorance can be costly.

“The most important thing a business person should do is ask a lot of questions,” says Phil Lewis of Vancouver’s Generation Printing.

“Many small businesses try to design their own brochures without consulting with a printer or graphic designer. They don’t understand that what you see on your computer screen isn’t necessarily what’s going to be printed. Inevitably, we end up having to fix many of the customer’s mistakes and charging for it. If they had consulted us before they started designing, we could’ve saved them time and money.”

With thirty years experience as a prepress production specialist and sales rep, Lewis has these suggestions when creating a brochure:

Hire a graphic designer. It’ll cost you more up front, but it’ll give your brochure a more professional look and that gives your customers’ confidence. Shop around. Contact at least three designers and ask to see samples of their work. Get quotes and compare. >Know your market. Would a glossy, color brochure make that much difference to your target market? If you’re selling financial services to wealthy investors, then appearance counts. But for most small businesses, it’s not worth the extra cost.

If you can’t afford to hire a designer and are creating the brochure yourself, ask questions before you prepare a computer file for printing. Does the printer want the source file or a portable document file (pdf)? Do you need to include fonts and linked graphics? If you’re going to create a pdf, be clear what options the printer wants you to select before creating it.

BROCHURE FORMAT Brochures come in a variety of sizes. Probably the most common format is called a slim jim. It’s either a letter or legal sized sheet that’s folded two or three times vertically. It’s a popular format for small businesses because it can fit a display rack or be mailed in a standard number-10 business envelope.

MORE TIPS ON REDUCING YOUR PRINTING COSTS

* If your brochure can fit into the same envelope as your invoice or other material you mail to customers, stuff the brochure inside. You save on postage.

* I believe printed brochures are preferable to electronic versions. They’re easier to read. However, if you think your prospects are computer savvy, you might consider putting a pdf version of your brochure on a diskette or CD. It’s a novel and inexpensive way to distribute it.

If you’re not sure how computer literate your target market is, then you should stick to a printed brochure.

You can also buy pre-designed brochures sheets for your desktop printer. You just add the text and graphics. Paperdirect.com has a good selection.

HOW TO GET BETTER CUSTOMER RESPONSE FROM YOUR BROCHURE

Here are some suggestions you should consider.

* Make sure your address, phone and fax numbers, website and e-mail are easy to find.

* Give your reader a reason to open the brochure. Start selling on the cover. And list the benefits your product or service offers.

* Use testimonials. Nothing helps sell a product or service better than reading comments from satisfied customers. (Be sure to get your customer’s permission before quoting him.)

* Have a “Frequently Asked Questions” section. Your brochure should answer common questions a prospect is going to ask about your product or service. If your business does quotes, include a separate questionnaire that the prospect can fill out and fax to you.

* Include information that the prospect would find valuable. He’s then more likely to keep the brochure longer. For example, you run a computer repair service, so you include in your brochure a small section called “Ten Ways to Boost your Computer’s Performance” or “Little Known Windows Shortcuts to Improve your Productivity.”

* Tell the prospect what the next step he or she should take. Call for more information? Call for a free estimate?

Designing your own brochure will save you money. But I still think it’s worth the expense to hire an experienced graphic designer. If you don’t have a talent for design, your brochure will look amateurish and will reflect poorly on your business.

About The Author

Dave Coyne is a marketing consultant and information publisher. Get his FREE Report: “How to Run A Home Based Business And Never Create A Product, Write An Ad, Or Talk To Anyone.” Send an email with REF006 in the subject line to dcinfobiz@GetResponse.com

I propose a beach ball hopping robotic planetary explorer, which could work in swarms, instead of a larger rover, which might be stuck in the lunar dust or red sands of Mars. One interesting concept is in a white paper by Paolo Fiorini entitled; “A Hopping Robot for Planetary Exploration” in which the robot has several design configurations all weighing considerable amount.

In my design, the outer parameter of the sphere or beach ball would be made of a skin which consisted of solar cells to charge up an interior ion-lithium battery would run the mechanism. Although in the Fiorini model the weight is significant their model might be good for the Moon or Mars where the gravity is less, however on a larger planet their unit is problematic. Where as a lighter more agile unit would indeed out perform the other theoretical models.

In my design there would be a “jumping jack” interior mechanism with pistons which would activate to keep a steady motion while rolling or a quick interior motion for catapulting over an object or to get out of a hole, clear a ditch or jump up on a ledge. The haptic mechanism inside would not puncture the outer skin in any way, but only slightly deform it as it rolls. The ends of the humping jack would actually be attached to the inside skin of the ball. If the unit ran out of juice it could also be powered by a laser onto the solar cells; by use of a capturing device between each solar cell. With such power it could bounce very high or clear larger reveens on planets with less gravity while moving well on larger planets with more gravity. Indeed it could also work quite well on Earth as a robotic sentinel alert system. If such devices worked in swarms the energy would be carried under the skin and on the jumping jack feet to the center sphere containing such things as sensor devices. I believe that the Fiorini model would have the same problem of getting stuck in the sand as the current rover on Mars and could have severe problems on hills, where my design would not have to worry about such obstacles. Rather than redesign the cylinders pistons of the Fiorini unit, I would incorporate their unit expect the materials would be composite carbon fiber and lightweight. Due to the lightweight of my unit I do not need the “Navy Landing Gear” toughness of their heavier unit, as my unit would weigh next to nothing. My unit would also use the micro controller board designed by Cal Tech at JPL. The little weight would mean that less cost to deliver.

All sensors in my unit would work from the inside thru the beach ball. An operator could tele-robotically control one unit, which would be net-centric wireless to the other units, all of which would have RFID satellite chips to know their positions. I would not change their unit’s software. These units could work autonomously in the swarm or by way of one or two units with the tele-robotics running the rest similar to the JSF running many drone UAVs.

The pistons would also absorb shock and in doing so charge the battery with a friction charger unit on the inside of the pistons. Small rockets could be placed into the units for exiting the area or region. Groups or swarms would each have different tasks and the beach balls would be pretty to alien species and friends? Think about it.

“Lance Winslow” – Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs/

Jokes for Jay Leno 02: President Bush

This is the second in a series to help Jay Leno find jokes for the Tonight Show. We focus on news about President Bush.

Cost of Iraq Occupation

When no WMDs were found in Iraq, President Bush said we went in there to get Sodom Hussein and to give the Iraqi people a constitution. So far the cost of that constitution is $170 billion dollars. That’s $635 for each Iraqi.

We could have sent each of them an individual copy of our constitution by UPS® for $46.69.

END

Fishing in Germany

The President told a German newspaper that the best day on the job was when he caught a 7.5 pound perch.

The biggest perch ever caught was 4 pounds 3 ounces caught in 1865.

Well, all fishermen lie!

END

Bush Disobeys Law

The Boston Globe reported that President Bush claimed Presidential Privilege to disobey 750 laws passed under his tenure.

Richard Nixon said, “I am not a crook!”

President Bush evidently thinks, “I can always find a hook!”

END

President Bush Look-Alike

Brent Mendenhall is in demand as a “George W. Bush” impersonator and look-alike in TV, films, corporate meetings and political gatherings. Brent has appeared on the Tonight Show.

When asked what he was going to do now that the President’s rating are so low, Brent said, “Plastic surgery comes to mind.

Last night I was mugged and they stole my saddle.

END

Bush Versus Bush

George H.W. Bush flew Avengers from USS San Jacinto. On September 2, 1944 he was shot down over Chichi Jima. Bush parachuted safely and earned a DFC for delivering his bomb load after his TBF had been hit.

President George W. Bush climbed into the co-pilot seat of a naval jet and on landing stepped out on the deck of the USS Abraham Lincoln to a banner that said “Mission Accomplished.” He earned the scorn of Americans who think he screwed up an unnecessary war.

END

The End

Bush, WW II, Avenger, Mission Accomplished, humor, Jay, Leno, Tonight Show, look-alike, war, cost

copyright©2006 John T. Jones, Ph.D.

John T. Jones, Ph.D. (tjbooks@hotmail.com, a retired VP of R&D for Lenox China, is author of detective & western novels, nonfiction (business, scientific, engineering, humor), poetry, etc. Former editor of Ceramic Industry Magazine. He is Executive Representative of IWS sellers of Tyler Hicks wealth-success books and kits. He also sells TopFlight flagpoles. He calls himself “Taylor Jones, the hack writer.”

More info: http://www.tjbooks.com

Business web site: http://www.aaaflagpoles.com

In any number of cookbooks and recipes you will find advice on which herbs
go with what. I’m not going to take that route.

While there certainly are marriages that are tried and tested,
such as tomatoes and basil or lamb and rosemary, the reality is
that the use of herbs is every bit as much a matter of personal
taste as any other aspect of cooking.

Consequently, what I want you to do is to sample as many herbs as
you can and try to marry up the flavors with the foods you are
familiar with. That’s not as difficult as it sounds. Just close
your eyes and think about it.

You will find, after a while, that you will instinctively know
which flavoring to use, when to use it and how much of it you
need.

Do this with both fresh and dried herbs. Crush a little between
finger and thumb and smell it. This is much more important than
your sense of taste.

Something magical will happen. You will come to realize that
fresh herbs are not better than dried ones, they simply impart a
different flavor. There are two major exceptions to this.

One is mint, which has a strange musty flavor when dried, and
the other is chives, which are so delicate that the flavor rarely
survives cooking. Using dried chives is therefore pretty
pointless.

One other point to watch out for is that some dried herbs can
remained inedible even after thorough cooking. Rosemary is a very
good example of this and needs to be filtered out of any liquids
in which it has been used as a flavoring.

In any case, fresh or dried, it is better to chop up herbs such
as this before using them.

Using herbs in cooking

Many herbs, such as basil and coriander (sometimes called
Chinese parsley and cilantro in the USA) are terrific simply torn up
in salads. Note that I said torn up and not cut; only cut herbs
if you intend to cook them.

It’s important to recognize that some herbs lose flavor with
extended cooking, even in their dried state. Fortunately it’s
fairly easy to spot which those are.

Tough leaved herbs such as bay can be safely added at the start
of cooking time and will maintain their flavor. In fact, they
may need to be in the food for as long as possible in order for
their flavor to fully develop.

Herbs with light and delicate leaves, however, will lose their
flavor very quickly once in contact with heat. To use basil in a
soup, for example, you needed to add it, not to the hot liquid
as you might expect, but rather to the warm plate you intend to
serve the soup in. Then pour the soup on top of it.

Alternatively, simply sprinkle it on top of the soup and leave
it there. It will make an attractive decoration and impart a
wonderful aroma as you take the soup to the table.

What’s that? You want to use a tureen and server the soup at
the table? No problem. Sprinkle the herb in its raw state on top
of the soup anyway. The effect, when you remove the lid, will
be the same. Just stir it in as you serve.

The spices of life

Most people, including most professional chefs, use spices that
have already been prepared.

That is to say they have been ground up, ready to use. The main
exception to this is probably black pepper, which you should
always grind yourself. Not difficult. You can buy a pepper
grinder just about anywhere and the peppercorns are available in any
supermarket.

Of course you can, if you wish, go to the trouble of buying a
pestle and mortar, tracking down the raw spices and then grind
them yourself.

If you do this, you will be richly rewarded with deep and
penetrating flavors. You may also find that you get tired of doing it
very quickly. However I would highly recommend it for a special
occasion, or a wet weekend in Bargo!

Generally speaking, though, the shop bought variety are fine,
providing you don’t keep them hanging around in a cupboard for too
long. They will lose their flavor.

As with herbs, it’s very important that you learn the taste and
smell of each individual spice and, uniquely, its pungency. This
last item is one that is frequently overlooked, even by
experienced cooks.

Just about everybody is aware that chili needs to be used
carefully for obvious reasons. But for some reason they do not pay
the same attention to turmeric – which is quite delicate – and,
say, star anise which can strangle an incautious palate at a
hundred paces.

Both give themselves away, however, if you simply take the lid
off the jar and sniff them.

Mixing spice

Generally speaking, it is a rare thing to add more than a couple
of spices to the same dish. The obvious exceptions to this are
Asian and Indian dishes, where the carefully blended mix of
flavors will be both traditional and subtle.

You have a choice with these. You either follow a recipe, or
you use one of the many excellent pre-prepared pastes that are now
available. I tend towards the latter choice, although I do
still mix my own spices from time to time.

You should do the same. It’s fun and you learn a great deal
about which spices mix well and which are best kept as an
individual flavoring.

However you choose to cook with spice, treat it with respect and
always add it a little at a time, tasting as you go.

Remember also, that the flavor will change with the length of
cooking time. It may deepen, or it may lessen in its effect.
Only experience will teach you what each individual spice does and
how quickly it does it.

One excellent way to test the effect of adding spice, is to cook
your rice with something like cardamom seeds. These come in
little pods that needed to be cracked open and the seeds extracted.

Do this by placing them on a stable surface, place the flat of a
cleaver blade over them and apply a bit of pressure. They will
open easily. Use about two pods for one dish of rice.

You could also add some turmeric to the same rice dish. This
will turn it yellow and also add a subtle flavor which complements
the pungency of the cardamom. Call it saffron rice if you like,
very few people will be able to tell the difference.

Rice is a good way to test any number of flavorings. Personally
I find it a bit boring on its own, and I frequently add
something to it to jazz it up a little. Experiment. You will be
pleasantly surprised at what a difference a new flavor can make.

You will also be pleasantly surprised at your growing
reputation.

During the 1990s Michael Sheridan was head chef of the Pierre Victoire restaurant in London’s West End, specializing in French cuisine. An Australian, he is a published author on cooking matters, and runs a free membership club and cooking course for busy home cooks at http://thecoolcook.com

Traditional Chinese Medicine contains a wealth of headache pain relief information and headache pain remedies, treatments and techniques. Some treatments like herbal therapy and acupuncture require a trained professional to administer them. However, there are many headache relief techniques such as acupressure, massage and breathing exercises that can easily be applied by anyone. All you need is a few minutes to learn
them and a quiet place to do them.

The first of the natural headache relief techniques offered below is acupressure. This involves pressing and rubbing specific points on your head, hands and feet that have been proven over many centuries in China to relieve and prevent various kinds of headache. Acupressure is simple to do on yourself and others and may be the only headache pain remedy you ever need.

The second of these natural headache pain remedies is breathing exercises. Breathing exercises offer a
multitude of benefits – stress relief, relaxation, enhanced blood circulation, pain relief, toning of your nervous system,
greater energy, improved sleep and much more. Like acupressure, breathing exercises are easy to do and also may be
the only headache pain remedy you need.

Both acupressure and breathing exercises are safe, natural headache relief techniques that can be used in conjunction
with other headache treatments or medications. If you have any concerns though, check with your health professional first. It is
also recommended that you combine the techniques, regardless of whether you suffer from the occasional tension
headache or chronic headaches or migraines. Prevention is a key factor – don’t wait till you get another head-splitting migraine to begin using these techniques. Apply them when you DON’T have a headache or when you feel one coming on and maybe
you can prevent it developing.

Headache Pain Remedies – Acupressure

How

1. Once you locate a point with your fingers or thumbs, press it until you feel no more than a comfortable pain. Hold the pressure while you rub the point for 1-2 minutes in very small
circular movements, then gently release the pressure. Do this 2-3 times a day as a preventative and whenever you have a headache or feel one developing.

2. If a point is very sensitive, this indicates an underlying imbalance or problem and pressing it is a good thing. Simply release the pressure slightly and in time it will become less painful.

3. Acupressure points adapt to stimulation so as a general guide don’t press the same point for more than 7 consecutive days. After seven days, stop for 3-4 days then continue.

Point 1 (called Fengchi in Chinese)

Two points actually – each one located in a depression at the back of your head, at the base of your skull, and just to the side of your neck muscles. Place your fingers of both hands on top of your head and use your thumbs to find then press both points, either one at a time or simultaneously.

Point 2 (Jianjing )

Located in the muscle on top of both shoulders, half-way between your neck vertebrae and the outside tip of your shoulder. Use the index and middle fingers of your right hand to press and rub the point on top of your left shoulder. Then, do the right shoulder
point with your left index and middle fingers.

Point 3 (Hegu)

Located on the back of both hands, about 3-4cm (1.5 inches) in from the edge of the webbing between your index fingers and thumbs. Use a pinching technique by placing your right thumb
on the left hand point, and your right index finger on the palm side of the webbing. Then swap the procedure to do your right hand point.

Point 4 (Taichong)

Located on top of both feet, about 3-4cm (1.5 inches) in
from the edge of the webbing between your big and second toes. Sit down, then bend forward and use your thumbs or index fingers to press then rub the points. An alternative position is sitting with one foot resting on the opposite knee.

Headache Pain Remedies – Breathing Exercises

Controlled breathing techniques can also relieve and prevent many kinds of headache. Follow the below link to two excellent photo-illustrated breathing exercises, both of which have a multitude of benefits for headache sufferers.

http://chinese-holistic-health-exercises.com/do-breathing-exercises-at-home.html

Note that when combining the above headache pain remedies (acupressure and breathing techniques) in a single session, it is recommended that you do the acupressure first.

Finally, if you have any questions about either of these headache relief techniques or would like more headache pain relief information, contact the author via his website.

Matthew Scott is a professionally trained Chinese medicine practitioner from Australia, living in China since 2000. His website http://chinese-holistic-health-exercises.com offers classic, time-tested exercises & techniques for stretching, strengthening, toning, relaxation, energy and pain relief.

Spelling Bees are great to have once a week or every other week. It is fun for the kids and challenging. They really try their hardest to spell the word correctly. My daughter who was never the greatest speller, has now changed significantly. She actually reads the dictionary so that she can do well on the spelling bee.

I also love Professor Noggin educational games. They have them for each subject. We play one everyday. They learn everything from science and nature to social studies and geography. I also found that Scrabble or any word game is fun and educational at the same time.

We recently did a project which was for science. My children took pictures and it had to be about nature or the environment. My daughter took pictures of animals, insects, trees, flowers, and rocks. Then she characterized them. My son took pictures of different types of pollution and energy. Then he characterized them. It turned out great and it was fun doing.

One thing I found out is that children do not know their state capitals. We do them once a week. We also do the presidents. This is hard, but I don’t test them on it. We just do it for fun

There is so much you can do at home school. Be creative. It can be fun and educational.

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Imagine the what you could achieve if:

• You were 100 % focused on your goal

• Eliminated all self -doubt

• Believed it were impossible to fail.

Are there really individuals who think like this? You bet!

I saw a story the other night about two modern day cowboys.

Their real life experiences couldn’t have been more amazing if they were written by a Hollywood screen writer.

The next time I’m tempted to “suck my thumb” and have a “pity party” I’ll think of these amazing men.

The young men are brothers and champion rodeo stars.

But one day their lives were changed by an incredible twist of fate.

The private plane they were flying in ran out of gas. The pilot couldn’t find anywhere to land safely and they crashed.

Everyone on board had a broken back except one of the brothers.

Battered and bruised he got out of the plane. Looking at the wreckage he realized the plane was about to catch fire and all the passengers inside were trapped.

Without hesitation he forgot about his own injuries, ignored the personal risk to his life and set his mind onthe goal of saving the other passengers including his brother.

He had:

• Focused on his goal

• Left no room for failure

• Took immediate action

The interviewer said to the young man, “You must really feel like a hero?”

Stoically he replied, “No, I knew what I had to to do. I don’t think of myself as a hero.”

Amazing!

No trash talk, no in your face, just a modest young man focused on what needed to be done.

If you think he’s amazing, wait until you hear about his brother.

Wishing You Success,

About The Author

Copyright © John Colanzi. John publishes the “Street Smart Marketing”. You can get a free subscription by visiting: http://EZMAILER.listbot.com. If you’d like to see how John uses this strategy to make money in network marketing visit: http://johncolanzi.com

As a practise gets larger & larger the associated problems that you inherit increase with that growth. The Practise Manager finds it increasingly difficult to tend to his duties and look after the administration of the Practise. One of those areas of responsibility is the keeping of Records of Patients who are no longer regularly seen by the Doctor.

These records are not regularly accessed yet have to be kept for variety of reasons. They clog up the information highways of your business. In a litigious society there are more & more reasons for looking after those Patient Records in a secure environment yet away from the day to day running of the Practise.

The Practise also has the responsibility under the Data Protection Act 1998 to look after the information about third parties in a responsible manner.

Keeping Patient Records in a secure environment yet away from your premises is the perfect solution.

Keeping them off site has a number of obvious advantages.

* It releases space in the practise-that can be used more efficiently & profitably.

* It allows your administrators to pass on the responsibilities of filing, letting them get on with the jobs that they are employed to do.

* It protects the practise from the accusation of not looking after a Patients Files.

What are the criteria for looking for an Archiving Company that can look after these records?

* Sound management & reputation.

* Already looking after Patient Records.

* Solid background.

* Secure environment- reasonably close to the Practise.

* Able to offer retrievals 24/7.

* Responsible employees.

Speak to the Company that you intend to use.
Create a Service Level Agreement-stating what you expect from each other.
Send the Records off site and look for another Doctor to fill the vacant space!

Terry Cohen is a Director of Archival Record Management plc and has worked in the archiving industry for over 20 years.